Calign was founded and currently led by experienced biopharma marketing and market research professionals. As a consulting, staffing, and market research firm for Biopharma and Life Science companies, we are committed to helping our clients understand and connect with their existing and potential future customers. Whether we are supporting clients with market research or strategic planning, we are driven to identify tangible insights that can lead to better business and marketing decisions.Founded in 2007, Calign began as a market research & consulting firm supporting large biopharma and healthcare clients. Calign remains a small but nimble firm that adapts to client needs.
In 2019, Valerie Tredway became the owner and CEO of Calign. Calign is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the US. We recognize the commitment to supplier diversity that is embraced by corporations today, and we can add diversity to your supply chain. Calign provides marketing and market research consulting and staffing services to support your business. We are an approved supplier of contingent staff for several Fortune 100 Biotech and Pharma companies. We also have provided clients with part- and full-time consultants to support their business needs. We are committed to helping our clients overcome staffing limitations, execute critical projects, and enhance business performance with experienced talent.
Everything We Do Is Focused On Amassing Empathetic Customer Understanding.
Market Research
We tap into a mixed selection of methodologies and techniques to uncover human behaviors. Our research is designed to discover the triggers than influence behavior and generate tangible results.
Customer Experience
Patient Journey
Benefit Laddering
Customer Segmentation
Message Development & Impact
Strategic Marketing
The business planning cycle is one of the most exciting and demanding projects we do. Our approach is a systematic commercialization process rooted in customer behavior.
Annual Brand Plan Development
Situation Analysis
Lifecycle Management
Provider and Patient Strategy
Access Strategy
Advanced Analytics
Our approach to analytics turns piles of data into meaningful insights. By harnessing the power of our analytics team, we take this a step further to transform insights into action.
ATU Xtracter™ Quantitative Dashboard
New Product Forecasting
Message Performance Simulator
Competitive Modeling
Industry Data Analysis
Agile Embedded Team
We’ve had great success embedding team members into client teams to accomplish specific strategic objectives. You get to leverage our experience and institutional knowledge to achieve your business goals.
Strategic Director
Senior Market Research Manager
Commercial Consulting
New Product Launch Planner
We deliver true partnership, real solutions, and the ability to flex and pivot in ways others can’t.
Behavior is often influenced by the individual’s perspective AND their environment. We felt it important to observe behavior longitudinally so we employed a 9 month
observational study. We observed their daily struggles and the trade offs they make regarding healthcare.
We used a behavioral economics model, statistics and consulting to help frame the patient mindset.
Systematic CommercialPlanning
Its 2017, but are you planning for 2018? Our client is. We helped them develop
a commercialization plan for a $1+ billion pharmaceutical.
We assisted the team in identifying
behavior-focused
marketing plans with the potential to benefit over
one million patients. Thinking long-term keeps focus and
assures you are paying attention to the priorities.
TippingPoint
What is the moment in time that precedes purchase?
Sometimes it’s logical, but often it’s not. This projected required
a unique approach to identify those predecessors that lead to purchase. We employed an approach that utilizes projective interviewing techniques to identify the beliefs and
associations that led to purchase. Sometimes we
know exactly why, sometimes we defend our choices,
but more often that not, we cannot verbalize our behavior. Therefore, we approached the problem from multiple directions.
