Behavior is often influenced by the individual’s perspective AND their environment. We felt it important to observe behavior longitudinally so we employed a 9 month
observational study. We observed their daily struggles and the trade offs they make regarding healthcare.
We used a behavioral economics model, statistics and consulting to help frame the patient mindset.
Its 2017, but are you planning for 2018? Our client is. We helped them develop
a commercialization plan for a $1+ billion pharmaceutical.
We assisted the team in identifying
marketing plans with the potential to benefit over
one million patients. Thinking long-term keeps focus and
assures you are paying attention to the priorities.
What is the moment in time that precedes purchase?
Sometimes it’s logical, but often it’s not. This projected required
a unique approach to identify those predecessors that lead to purchase. We employed an approach that utilizes projective interviewing techniques to identify the beliefs and
associations that led to purchase. Sometimes we
know exactly why, sometimes we defend our choices,
but more often that not, we cannot verbalize our behavior. Therefore, we approached the problem from multiple directions.