We Help You Connect Your Brand
to Your Future Customers
Our Latest Work
Behavior is often influenced by the individual’s perspective AND their environment. We felt it important to observe behavior longitudinally so we employed a 9 month
observational study. We observed their daily struggles and the trade offs they make regarding healthcare.
We used a behavioral economics model, statistics and consulting to help frame the patient mindset.
Its 2017, but are you planning for 2018? Our client is. We helped them develop
a commercialization plan for a $1+ billion pharmaceutical.
We assisted the team in identifying
marketing plans with the potential to benefit over
one million patients. Thinking long-term keeps focus and
assures you are paying attention to the priorities.
What is the moment in time that precedes purchase?
Sometimes it’s logical, but often it’s not. This projected required
a unique approach to identify those predecessors that lead to purchase. We employed an approach that utilizes projective interviewing techniques to identify the beliefs and
associations that led to purchase. Sometimes we
know exactly why, sometimes we defend our choices,
but more often that not, we cannot verbalize our behavior. Therefore, we approached the problem from multiple directions.
Meet The Team
Our people make us relevant. A wide-range of capabilities and experience strengthened with a fresh approach.
Glenn Naphy, MBA |Managing Director
Glenn Naphy is the Managing Director, with over 20 years in biotech and pharma spanning clinical research, sales, marketing, and market research. His expertise includes qualitative and quantitative research with high-level analysis with specialty focus areas including Strategic Marketing, Patient Journey, Specialty Marketing, Payer Marketing, and Commercialization Strategy Development.
Glenn manages the team, authors all final reports, and serves as Senior Moderator and Strategist for all market research projects.
Sylvia Nelson-Paul |Sr. Director, Marketing
Sylvia Nelson-Paul is our Senior Director. She’s a Certified Six Sigma Green Belt with a track record of proven leadership at Merck and P&G. Her over 15 years of pharmaceutical and packaged good experience enables her to successfully design and consult research projects to support the strategic marketing and business planning needs.
Sylvia is responsible for selecting appropriate research methodologies and supporting techniques to meet defined business objectives.
Krishna Tateneni, Ph.D. |Director, Business Analysis
Krishna Tateneni, Ph.D. is our Director of Business Analytics and leader in data science. He has more than 15 years of experience in the development and application of quantitative techniques with deep expertise in decision modeling, statistics, and quantitative psychology.
Krishna acts as analytical and technical lead to develop and deploy statistical models designed to provide insight into client business performance and suggested methods for improving operations.
Valerie Tredway |Director, Marketing Insights
Valerie Tredway is our Director of Marketing Insights. She has over 17 years of pharmaceutical and biotech marketing and market research experience, with expertise in customer marketing, brand/strategic planning, product development and positioning, campaign development, and segmentation.
Valerie is responsible for developing research methods and working closely with suppliers and client partners to ensure we uncover compelling insights.
Melissa Boyer, MBA |Sr. Director, Marketing
Melissa has over 20 years of comprehensive strategic marketing and sales management experience in life sciences including specialty brands, medical device products, complex government and payer environments, and pharmaceutical data and technology solutions.
Melissa brings a deep understanding of the complexities of today’s healthcare environment with an accomplished approach to aligning marketing strategies to our clients’ specific market challenges.
Kimberly Bloom, MBA |Sr. Director, Marketing
Kim has over 25 years of research, marketing, and retail experience in pharmaceuticals and consumer products. She specializes in strategic planning, competitive analysis, customer-focused brand development, product launches, website development and creative ad campaigns. She also has experience integrating email and social media campaigns to enable brands to successfully connect with their customers.
Kim brings a unique and dynamic perspective to our team having authored a children’s book and designed a set of building blocks for children that won a Creative Child’s Top Toy of the Year award, a Parent’s Choice Recommended award and a Teacher’s Choice Award. She has an MBA from the Wharton School, University of Pennsylvania.